Fear and Loathing in Cybersecurity - An Analysis of the Psychology of Fear

Explore the psychology of fear in cybersecurity through this engaging RSA Conference talk. Delve into extensive research on the sociology and psychology of fear, examining real-world case studies to understand why scaring people into security is ineffective. Learn how to harness human bias for a more positive impact on cybersecurity awareness, behavior, and culture. Discover alternative approaches to fear-based tactics, including leveraging optimism bias, social proof, and humor in cybersecurity messaging. Gain insights into creating effective awareness campaigns and fostering cultural change without relying on fear, uncertainty, and doubt (FUD). Suitable for all cybersecurity professionals interested in the human element of security.

Introduction
What this video is about
How I started exploring the psychology of fear
Why speak about fear and cybersecurity
Cybersecurity awareness
What is fear
Fear in society
Fear appeals
Why cant we do it
Leventhal
Extended Parallel Process
Avoiding What We Recommend
Tools for the Job
Confident People
Shift Your Messaging
Optimism Bias
Optimism in Cybersecurity
Optimism makes people try harder
Social proof
Theshed
Being Funny
CDC Zombie Campaign
Got Milk Campaign
Change in Behaviour
Culture
Conclusion
QA