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Fashionably Late - Keeping Up with E-Commerce

Offered By: Web Summit via YouTube

Tags

Web Summit Courses E-commerce Courses Influencer Marketing Courses Fashion Industry Courses

Course Description

Overview

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Explore the intersection of fashion and technology in this 19-minute conference talk from Web Summit. Discover how leading companies are revolutionizing the fashion industry by creating innovative digital marketplaces for consumers. Join Sebastien Fabre of Vestiaire Collective, Wendy Yu of Yu Capital, and Ulric Jerome of Matchesfashion.com as they discuss with Alice-Azania Jarvis of the London Evening Standard how they've successfully captured and retained their audiences in the digital age. Learn about the importance of e-commerce in high fashion and luxury, the significance of the 360-degree experience, and the role of original content in maintaining exclusivity. Gain insights into leveraging data, understanding influencers, and identifying emerging trends in fashion startups. Delve into the future of e-commerce and how these industry leaders are adapting to rapidly changing styles and consumer preferences in the online realm.

Syllabus

Introductions
Ecommerce in high fashion and luxury
How are you seeing the change
How are you seeing things change
How important is the 360 experience
The importance of original content
Maintaining exclusivity
Launching in 19 minutes
Leverage your data
Influences
What is an influencer
Future of ecommerce
Trends in startups


Taught by

Web Summit

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