Partner Innovation on Facebook Ads and Messaging Platform - F8 2019

Explore innovative partner solutions for Facebook's advertising and messaging platforms in this 45-minute conference talk from F8 2019. Gain insights from marketing and technology experts in commerce, creative, ad tech, messaging, and SMB as they showcase unique approaches to help advertisers scale their efforts. Learn about Performance AI, machine learning, one-to-one environments, and strategies for different business stages. Discover how to optimize omnichannel experiences, leverage contextual data, and adapt to future trends in advertising technology. Understand the democratization of tools and the importance of creating meaningful results for clients throughout their lifecycle.

Intro
Smartly
Performance
AI Machine Learning
OnetoOne Environment
Early or Late Stage
Skill Level
Client Lifecycle
Founder Experience
Product Experience
Journey into AI
Omnichannel experience
Optimizing the whole experience
Using technology
How do we make the results meaningful
What are the future trends
Onetoone relationships
Using contextual data
The democratization of tools