Building for People: Best Practices for Growth Marketing on Facebook

Learn best practices for long-term growth marketing by prioritizing people-first strategies in this 31-minute conference talk from F8 2019. Explore key concepts such as product-market fit, step changes, personalization, and friction reduction. Discover how to leverage Instagram Direct and address cart abandonment. Gain insights on button testing and optimizing for feature phones to enhance user experience and drive product growth on Facebook platforms.

Intro
Product Market Fit
Step Changes
Personalization
Instagram Direct
Cart Abandonment Promotion
Button Testing
Feature Phones
Remove Friction
Test