Building for People: Best Practices for Growth Marketing on Facebook
Offered By: Meta via YouTube
Course Description
Overview
Learn best practices for long-term growth marketing by prioritizing people-first strategies in this 31-minute conference talk from F8 2019. Explore key concepts such as product-market fit, step changes, personalization, and friction reduction. Discover how to leverage Instagram Direct and address cart abandonment. Gain insights on button testing and optimizing for feature phones to enhance user experience and drive product growth on Facebook platforms.
Syllabus
Intro
Product Market Fit
Step Changes
Personalization
Instagram Direct
Cart Abandonment Promotion
Button Testing
Feature Phones
Remove Friction
Test
Taught by
Meta Developers
Related Courses
Marketing for Non-MarketersThe University of British Columbia via edX Mi nueva empresa: los siguientes pasos
Universidad de los Andes via Coursera How to Finance and Grow Your Startup – Without VC
University of London International Programmes via Coursera Innovation & Entrepreneurship - From Basics to Open Innovation
EIT Digital via Coursera Innovating with the Business Model Canvas
University of Virginia via Coursera