Experimenting with Sustainable User Engagement - Sustainable Growth Day

Explore NeuroNation's approach to sustainable user engagement in this 24-minute conference talk from Sustainable Growth Day '19. Learn how behavioral theories were applied to enhance user retention beyond initial onboarding. Discover the product development framework used for prioritizing, planning, and executing experiments. Gain insights into engagement KPIs, Self-Determination Theory, and problem-solving techniques. Understand the process of idea generation, testing, and implementing learnings to improve mobile app performance. Perfect for mobile developers and growth hackers looking to boost long-term user engagement.

Introduction
New Nations process
Idea generation
Prioritize
Testing
Learnings
Engagement KPI
SelfDetermination Theory
Results
Friction
Fixed the problem
Questions