The Storytelling of Science - Why Your Life is as Interesting as Your Research

Explore the power of storytelling in science through this 12-minute TED talk featuring Story Collider's Ben Lillie and Erin Barker. Discover why personal narratives are as crucial as research data in scientific communication. Learn how effective storytelling creates engagement, connection, and receptivity, making complex topics more accessible and compelling. Gain insights into crafting impactful narratives that can capture attention, inspire passion, and drive action in scientific fields. Understand the importance of integrating storytelling techniques into research presentations to enhance their impact and reach. Uncover strategies for identifying and sharing your own story within your scientific work, making your research more relatable and memorable.

Erin Barker & Ben Lillie Great Challenges Day at TEDMED 2013