Accountability for Brand Purpose and Responsible Media Outcomes

Dive into a compelling 23-minute discussion between advertising and marketing innovator Rishad Tobaccowala and Oracle's Molly Spilman exploring the critical role of accountability in brand purpose and responsible media outcomes. Discover how advertising shapes and owns brand purpose and values, contributing to organizational well-being. Explore topics such as the future of ESG, global responsibility, the shift from customers to people, and the evolving landscape of accountability. Learn strategies for maintaining humanity in business and creating better outcomes while understanding who bears ultimate responsibility for brand purpose.

Introduction
The future of ESG
Responsibility to the world
People vs customers
Whats changed
Who is responsible
The buck stops here
How to stay human
How to create better outcomes