End-to-End Sustainability: Driving User Engagement from Pre to Post-Install - Sustainable Growth Day 2019

Explore a comprehensive conference talk on achieving sustainable growth in mobile app development, focusing on Busuu's strategies for user engagement from pre-installation to post-registration. Learn how to optimize onboarding, enhance first-time user experiences, and implement post-registration initiatives to maintain user commitment and long-term goal focus. Discover techniques for visualizing data, creating customer journey maps, and conducting rapid experiments to improve install conversion rates. Gain insights into developing effective study plans, behavioral models, and retention strategies. Understand the impact of language selection, notifications, and registration processes on user engagement. Examine how Busuu's cross-team collaboration drives holistic growth strategies for their 90 million users.

Intro
Currently serving 90 million users
Making it more holistic
Visualising the numbers
Firsttime user experience
Customer journey map
Getting cracking
Advertising
Travel images
Install conversion rate
Experiment fast
Day Zero
Language
Retention
Behavioral model
Study plan
How is it impacting us
Is the team solely dedicated to firsttime user experience
Whats your philosophy of using notifications
How do you bring learnings from the first time user experience into the rest of the user experience
How did you build the learning plan
What tools did you use
How did you increase the conversion
Why do you have a hard registration wall