Empowering Anyone to Make Music

Explore the transformative impact of music technology in this 16-minute Web Summit talk by Daniel Haver, CEO of Native Instruments. Discover how bedroom studios have become a reality, democratizing music creation through innovative software instruments and platforms. Learn about the evolution of DJ technology, the integration of hardware with software, and the establishment of industry standards. Gain insights into the development of premium products for music creators and online services for artists to grow and share their work. Examine the remaining challenges in music creation and the ongoing efforts to break down barriers, empowering anyone to make music.

Intro
SOFTWARE INSTRUMENTS PIONEER
PLATFORMS TO BUILD AND SHARE INSTRUMENTS
FINALLY KOMPLETE
DRIVING THE DJ REVOLUTION
ADDING HARDWARE TO THE MIX
THREE MAJOR BRANDS, ONE PARADIGM
ESTABLISHING INDUSTRY
ONE HUB TO CONNECT IT ALL
PREMIUM PRODUCTS FOR MUSIC CREATORS
ONLINE SERVICES FOR ARTISTS TO GROW & SHARE
AND YET, MUSIC CREATION IS STILL HARD
TAKING DOWN THE BARRIERS