Employing Computer Vision in Digital Asset Management

Explore how Haleon leverages computer vision and cloud technology to manage digital assets in this 17-minute talk from the Data Science Festival. Discover the challenges of managing over a petabyte of campaign material, including packshot imagery, promo videos, and web banners. Learn about the collaborative efforts between Haleon's Data Science, Marketing, and MarTech teams to enhance metadata and improve asset accessibility, structure, and searchability. Gain insights into the cloud-based solution developed to extract key metadata such as brand, category, campaign, and market information. Understand the use of Docker, Terraform, Event Grid, Kubernetes, and Cognitive Services in creating an efficient processing pipeline. Follow the journey of implementing computer vision and cloud technology to revolutionize end-to-end asset management at a world-leading consumer health company.

Employing Computer Vision in Digital Asset Management