Emerging to Mainstream - Africa's Newfound Success

Explore the rise of African music in the global market through this 50-minute SXSW 2021 conference talk. Discover how Africa's music industry has overcome infrastructure barriers and cultural gaps to produce chart-topping hits that resonate worldwide. Learn about the impact of government recognition, US investments, and digital music accessibility on the industry's growth. Gain insights into marketing strategies, artist development, international collaborations, and the shift to streaming that have contributed to Africa's newfound success in the music world. Understand the potential of the African creative industries and their position for widespread success in the global market.

Intro
Introductions
Marketing and Promotion
The Shift to Streaming
Initial Reception
Influence of USbased Dps
Partnerships
Other DSPs
Marketing Strategies
Empower
Development
Artist Development
International Collaborations
Strategy and Moments