Embedding Company Values Across Cultures and Borders - United Airlines Case Study

Explore how global companies can effectively embed shared values across diverse cultures and borders in this 50-minute conversation from the 2019 Aspen Ideas Festival. Delve into United Airlines CEO Oscar Munoz's approach to developing company-wide communications for a workforce of 90,000 spanning 119 international destinations and 234 domestic locales. Examine the challenges of creating and communicating shared values across regions, languages, and cultures. Discover how Munoz believes success is rooted in values that serve employees, customers, and long-term innovation. Learn about United Airlines' response to Flight 3411, the "Silver Overhaul" initiative, the role of flight attendants, strategies for avoiding physical confrontations, and the company's stance on climate change. Gain insights from this discussion between Munoz and Alex Wagner on leadership, corporate culture, and global business challenges.

Introduction
United Airlines
Flight 3411
The Silver Overhaul
The Role of the Attendant
Avoiding Physical Cost
Climate Change