Elevating the Business Impact of Design

Discover actionable strategies to enhance design's business impact across organizations of all sizes in this 26-minute conference talk by Stephen Gates, Head Design Evangelist at InvisionApp. Explore key challenges faced by digital design professionals, including cognitive biases, cultural apathy, and fear of failure. Learn how to overcome creativity obstacles, foster team mentality, and leverage individual strengths to drive innovation. Gain insights on addressing common issues creatives face in silence and understand the importance of embracing your unique qualities. Elevate your design leadership skills and discover how to integrate human-centered design principles to drive product and service innovation in today's rapidly evolving digital landscape.

Intro
The New Design Frontier
Design is having a moment
Creativity is hard
Team and you problems
Three things to talk about today
Cognitive Bias
Confirmation Bias
Creativity Bias
Pink Elephants
Cultural Apathy
Fear of Failure
Learning
Getting it wrong
Team mentality
How many creatives struggle in silence
What makes you unique
The inner circle
The reality of who you are
Your strengths
Conclusion