Elevating Customer Loyalty - How GM Amplifies Their Customer 360 with Amperity

Discover how General Motors (GM) enhanced customer loyalty through a Customer 360 (C360) solution powered by Amperity and Databricks in this 37-minute talk. Explore GM's journey in overcoming business challenges related to customer data management and decision-making. Learn about the implementation of Amperity's solution, which improved data governance and accelerated data accessibility for timely, data-driven decisions. Gain insights into GM's C360 evolution and success stories, including specific examples and use cases. Understand how Amperity, a Databricks partner, transitioned to a Lakehouse Architecture and enhanced their partner integration strategy. Participate in a Q&A discussion with Databricks to deepen your understanding of customer data management and loyalty strategies in the automotive industry.

Elevating Customer Loyalty: How GM Amplifies their C360 with Amperity