East Meets West - Charting the E-Commerce Journey
Offered By: Web Summit via YouTube
Course Description
Overview
Explore the evolution of the global customer journey in e-commerce through a 17-minute conference talk featuring Benjamin Bauer, Co-Founder & Global CMO of FoodPanda, and Jason Karaian, Senior Europe Correspondent at Quartz. Gain insights into the critical interactions between organizations and customers in the online marketplace. Discover how modern e-commerce strategies are shaped by the convergence of Eastern and Western business practices, and learn about the latest trends in customer engagement across different markets. Understand the challenges and opportunities in the rapidly changing landscape of digital commerce, and how companies like FoodPanda are adapting to meet the needs of a diverse, global customer base.
Syllabus
East meets west: Charting the e-commerce journey - Benjamin Bauer, FoodPanda & Jason Karaian, Quartz
Taught by
Web Summit
Related Courses
Understanding Customer ExperienceKarlstad University via Independent Brand Management: Aligning Business, Brand and Behaviour
University of London International Programmes via Coursera 服務模式的體驗、設計與創新：從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points)
National Taiwan University via Coursera Reimagine Customer Experience with SAP C/4HANA
SAP Learning Branding and Customer Experience
IE Business School via Coursera