Driving Buyer Behavior with IAP and Subscriptions - KPI Guide for Google Play Apps and Games

Explore key performance indicators (KPIs) for monetization in Google Play apps and games through this 26-minute webinar. Dive deep into primary and secondary metrics related to in-app purchases and subscription-based business models. Learn how to evaluate trends for different types of buyer behavior, including daily buyer conversion, first-time buyer conversion, and average revenue per paying user. Gain insights on subscriber conversion, average new subscriber metrics, and user engagement. Understand the metrics tree and consider important factors when analyzing monetization strategies for your Android app or game.

Introduction
The metrics tree
Monetization metrics
Daily buyer conversion
First time buyer conversion
Average revenue per paying user
Things to consider
Subscriber Conversion
Average New Subscriber
User Engagement
Conclusion