Don't Make My Job Easy - Effectively Pitching to Publishers

Discover the secrets to effectively pitching your game to publishers in this 31-minute GDC 2022 session. Gain valuable insights from Armor Games Studios' August Brown as he candidly discusses how publishers evaluate pitches and provides strategies to increase your chances of securing a publishing offer. Learn about a new approach to pitching, challenge conventional wisdom, and explore sales funnels through a case study. Understand why pitching is essentially marketing and confront some unfortunate truths about the process. Delve into the decision-making process, exploring the interplay between analytical and emotional thinking. Optimize your pitch for emotional appeal and examine a real-world case study featuring The Tartarus Key. Walk away with practical knowledge to enhance your game pitching skills and improve your odds of success in the competitive world of game publishing.

Intro
A New Approach to Pitching
About Conventional Wisdom
Sales Funnels: A Case Study
Pitching is Marketing
Unfortunate Truths
How Decisions Get Made
Thinky-Brain vs Feely-Brain
Optimizing for Feely-Brain
Case Study 1: The Tartarus Key
Conclusion
Thank you!!