Principled High-Growth Monetization: Duolingo's Journey - Sustainable Growth Day 2019

Explore Duolingo's journey from zero revenue to becoming the top-grossing education app in this 34-minute conference talk from Sustainable Growth Day '19. Learn how Duolingo built a revenue growth engine with Duolingo Plus while staying true to their mission of making language education free, fun, and accessible to all. Discover the experimentation strategies, key features, and emotional elements that contributed to their success. Gain insights from Duolingo's Chief Revenue Officer and Director of Product Management as they discuss various experiments, including the streak feature, offline capabilities, and the introduction of Duo's voice. Understand how Duolingo balances monetization with their core principles and get a glimpse of upcoming products. Conclude with a Q&A session and community engagement opportunities.

Intro
Duolingo
Experimentation strategy
What experiments we ran
The streak
The streak wager
The streak repair
The ads page
The offline feature
Levels
Emotion
Crying Duo
Duos Voice
Summary
Upcoming products
Questions
Community