Distribution, Channel & Partnerships

Learn about leveraging channel partnerships and distribution strategies to grow your business in this 23-minute talk by a16z General Partner Alex Rampell. Explore the importance of diverse distribution channels, how to identify beneficial partners, and the intricacies of channel pricing. Gain insights from Rampell's experience with TrialPay, including case studies on pre-transaction social promotions and post-transaction coupons. Discover how channel partnerships can address classic business challenges, create routes to market, displace competitors, and build barriers around customer acquisition. Understand the differences between referral and integration partnerships, and learn how to expand proven distribution channels. Examine the potential of point-of-sale as an untapped opportunity and explore strategies for monetization post-download.

Intro
Point-of-Sale is a Huge Untapped Opportunity
Example: Pre-Transaction Social Promotions
Example: Post-Transaction Coupons
Long Road to 10,000 clients
How We Got There
Hilton What is a Channel?
How a Large Channel Helps with Classic Business Problems
For Our Business, Channel Is Instrumental for Little Guys
Routes to Market for TrialPay (example)
Referral vs Integration
Tons of opportunities
Also Aids Defensibility
Plug-and-Play for Monetization Post-Download
What About Pricing?
Proven Distribution Channel, Now Expand
Distribution Deal
Summary