Digital Nudge

Explore the concept of digital nudging in this insightful GOTO Book Club interview with Fabio Pereira and Linda Rising. Delve into the world of behavioral economics and discover how technology influences the average 35,000 decisions a person makes daily. Examine the potential dangers and positive aspects of digital nudging, while understanding how human irrationality and bias play a role in decision-making. Learn about the impact of technology on our attention spans and gain valuable insights into the intersection of psychology, technology, and decision-making in the digital age.

Intro
Behavioral economics
35,000 decisions a day
The danger of digital nudging
Humans are highly irrational & biased
Technology has taken over our attention
Positive aspects of digital nudging
Outro