Digital Nudge

Explore the fascinating world of digital decision-making in this GOTO Book Club interview with Fabio Pereira and Linda Rising. Delve into the concept of "Digital Nudge" and discover how technology influences the thousands of choices we make daily. Learn about the irrational and emotional factors that shape our decisions, and how scientists are working to predict and influence these choices through environmental interventions. Gain insights into the impact of smartphones, wearables, laptops, and artificial intelligence on our decision-making processes. Uncover the potential implications of digital nudging in various aspects of our lives and consider the ethical considerations surrounding this powerful tool.

Digital Nudge • Fabio Pereira & Linda Rising