Digital Marketing Has Made it Easier to Succeed in Business

Discover how digital marketing platforms and strategic advertising can revolutionize business success in this TEDx talk by Matej Harangozo. Learn to conduct feasibility studies for startups, identify customer archetypes, create demand for products or services, and scale business models using powerful ad platforms. Explore specific examples of leveraging digital marketing for consumer research, driving demand, and making data-driven decisions. Gain insights into setting up advertising experiments using the scientific method, analyzing variables and constants, and interpreting results to choose winning products. Benefit from Harangozo's experience as an award-winning entrepreneur and innovative technologist as he shares his unique perspective on business, innovation, and culture shaped by his Eastern European background and immigrant experience in the United States.

Digital Marketing Has Made it Easier to Succeed in Business | Matej Harangozo | TEDxWinterPark