Did Satire Kill the Brand?

Explore the delicate balance between satire and brand-friendliness in this thought-provoking 15-minute conference talk featuring Michael McAvoy, CEO of The Onion, and Anne-Marie Tomchak, Producer & Presenter at BBC. Delve into the challenges faced by satirical publications like The Onion in maintaining humor while navigating brand sensitivities. Gain insights on how satire impacts brand perception and the strategies employed to strike a harmonious balance between comedy and commercial interests. Discover the nuances of creating content that is both funny and brand-friendly in today's media landscape.

Did satire kill the brand? - Michael McAvoy, The Onion & Anne-Marie Tomchak, BBC