Developing Identity Systems for Brand Campaigns - Part 1

Explore the process of developing an identity system for brand campaigns in this nearly two-hour Adobe Live session featuring graphic designer Kendall Henderson. Learn pro-tips and best practices for creating cohesive and consistent messaging using Photoshop and Illustrator. Discover Kendall's go-to fonts, techniques for distributing wordmarks evenly across artboards, and methods for finding inspiration. Gain insights into Kendall's past work, his journey into professional design, and practical skills like masking images with multiple shapes. Delve into topics such as iteration processes, client presentations, and developing a strong design workflow. Enhance your branding skills and boost your confidence in presenting work to clients through this comprehensive tutorial.

Start
Project overview
Kendall’s go-to fonts
Pro tip for distributing wordmarks across an artboard evenly
Where does Kendall find inspiration
Inspiration site demos
Kendall’s past work
How did Kendall get his start in designing for a living
Masking images with multiple shapes
What is PleaseRespectOurNeighbors
How many iterations do to make before presenting to a client
Developing a strong process
Presenting to a client and having confidence in your work