Design Thinking - Empathy-Personas & Problem Identification

Explore the crucial first steps of design thinking in this 58-minute webinar focused on empathy, personas, and problem identification. Learn to develop a deep understanding of user needs by creating detailed personas and employing empathy-building techniques. Discover effective tools for observing, engaging, and listening to potential users, ensuring a realistic grasp of their experiences. Delve into the importance of user-centered design, the components of a well-crafted persona, and the process of need-finding. Examine project planning tools like Objective Trees, understand the characteristics of good metrics, and learn about specification ranking. Gain valuable insights into the 'Empathize and Define' stages of the design thinking process, setting the foundation for more successful product and service development.

Design Thinking Webinar Series - Webinar #1 Empathy/Personas & Problem Identification Stages
This is the process we have used...
Why design for a user?
What should be included in a persona
How to create a persona?
Need finding
What is an Objective Tree • A project planning tool
Metric: Characteristics of Good Metrics
Specification Ranking
Understand: Empathize and Define