Logo and Branding Creation Masterclass - From Research to Refinement

Embark on a 57-minute design masterclass led by Adobe Evangelist Paul Trani, focusing on logo and branding creation for a fashion label. Learn the entire process, from initial research and moodboards to creating quick design sketches using Illustrator for iPad. Discover how to refine designs in Illustrator on desktop, develop alternate logo versions, and establish essential branding elements such as colors and fonts. Gain insights from Trani's 20+ years of experience as he guides you through each step, including brainstorming, font exploration, logo design techniques, and creating graphic styles. Master the use of tools like the Pencil tool and learn how to seamlessly transition between Illustrator on iPad and desktop for a comprehensive branding workflow.

start
Introduction
Illustrator on the iPad
Research and reference
Brainstorming
Exploring fonts
Creating the logo
-- Designing a logo
The Pencil tool
Illustrator on the computer
Creating a graphic style