Demand More - Driving the Convenience Economy

Explore the evolution and future of the convenience economy in this insightful 17-minute conference talk from Web Summit. Join Rolf Schromgens of Trivago and Luke Sherwin of Casper as they engage in a thought-provoking discussion with Rob Pegoraro of Yahoo! about the current state and future prospects of convenience-driven industries, including food, travel, and consumer goods. Delve into the concept of the convenience economy, examine its key factors and challenges, and gain valuable insights into marketing strategies and the role of creativity in this rapidly evolving landscape. Discover how businesses are adapting to meet consumer demands for increased convenience and what innovations lie ahead in this transformative sector.

Intro
What is the convenience economy
What is the factor
The enemy
Marketing
Creativity