Writing Immersive Experiences for Theme Parks and Interactive Entertainment

Dive into a captivating one-hour creator session featuring Margaret Kerrison, an accomplished Story Lead, Consultant, and Writer for award-winning immersive experiences. Explore Kerrison's journey from her roots in Indonesia and Singapore to her impressive 16-year career crafting narratives for various media, including the iconic Star Wars: Galaxy's Edge and Avengers Campus. Gain insights on transformative storytelling, personal-to-universal narrative approaches, and the role of a story champion in multidisciplinary teams. Learn about balancing structured methods with creative freedom, breaking into the competitive field of show writing for location-based entertainment, and integrating interactive elements into immersive experiences. Discover techniques for user testing, refreshing pre-existing narratives, and get a sneak peek into Kerrison's upcoming book in this informative and inspiring session for aspiring immersive experience creators.

- Intro
- How did you start your career as a writer of immersive experiences?
- How do immersive experiences provide an opportunity to bring about transformation in visitors to such experiences?
- What do you mean by “If you make it personal, you will make it Universal?”
- How does the story champion assist the different areas of a multidisciplinary team in translating the story into designs?
- What is the recommended balance between creating with a structured method and having total freedom?
- What advice would you give to someone who wants to be a show writer for LBE’s? It seems like such a competitive field right now?
- How is the process of integrating interactive elements and technology into an immersive experience?
- How much time do you spend doing user testing? And how do you prioritize necessary changes during that time?
- How do you go about making new stories that fit into a pre-existing story and space? So that they are refreshed, but also call back to the original narrative?
- Can you tell us about your next book?
- Outro