Creating Your Personal Brand Identity - Part 1

Explore the process of creating a personal brand identity in this comprehensive Adobe Live session featuring Graphic Designer Julia Masalska. Learn the fundamentals of personal branding, including the importance of design, choosing between a screen name and your own name, and essential elements for a successful brand. Follow along as Julia demonstrates logo creation techniques, font exploration, and type manipulation using Illustrator on iPad and desktop. Gain insights into Julia's business model and the role of designers as educators. Discover how to leverage Adobe Color for brand cohesion and test logo designs effectively. Perfect for aspiring designers and professionals looking to refresh their personal brand, this session provides a full branding and identity workflow, culminating in the creation of animated social media assets using Adobe Xd.

Start
Intro
What is a personal brand
What is design?
Julia’s business model
Using a screen name VS using your own name
What do you need for a successful personal brand
Creating a logo-exploring fonts
0l: Type on a path
Are all designers teachers?
How to use Adobe Color
Testing Logos