Creating Vintage-Inspired Southern Typography - Part 1

Watch creative director Mike Jones demonstrate the creation of vintage-Southern inspired typography in this Adobe Live video. Learn the lettering workflow from ideation and sketching to vectoring using Adobe Fresco and Adobe Illustrator. Follow along as Mike develops a "Hug Necks" logo, influenced by iconic Coca-Cola and Pepsi designs. Explore techniques for refining letterforms, creating badge versions, and adapting designs for various applications. Gain insights into time management, budgeting practices, and the creative process behind vintage-style typography. Discover how to balance elements, draw curves, and prepare sketches for vector conversion. Benefit from discussions on educational journeys in design and practical tips for creating compelling lettermarks and logos with a Southern flair.

Start
Intro to Mike’s work
Starting work in Fresco - Hug Necks logo
Sketching out the letterforms
Continuing the sketch influenced by Coca-Cola and Pepsi logos
Reworking the sketch for balance
Keeping sketch materials available
Discussing Mike and Shauna’s educational journey
Mike’s pottery
Refining the HugNecks & BreakBread lettermark logo
Drawing curves in prepping for vectors
Continuing to refine the letterforms
Sketching a badge version of the logo
Arranging the badge elements to fit the curve
Working on an abbreviated HN element for the badge
Continuing to “mash-up” the badge
Trying different badge shapes - explaining this vintage style
Discussing time and budget practices
Coming up with more SWAG ideas and uses for the logo
Sketching more ideas - Creative South ideas
Filling in the letter forms
Teddy makes an appearance
Recap and questions for Mike