Creating Video Assets for Social Media - Part 1

Dive into a comprehensive Adobe Live session where photographers and content creators Alivia and Zach Fields demonstrate their design process for creating video assets and maintaining brand consistency. Learn to use Premiere Pro, Lightroom, and After Effects to produce stylized, cinematic videos and short-form stop-motion vertical content for social media. Explore file organization best practices, camera settings, sequence panel configurations, and techniques for recording high-quality footage. Discover methods for changing video aspect ratios, editing for IGTV, and enhancing compositions with textures and expressions. Master photo editing in Lightroom, including shortcuts for rating photos and utilizing custom presets. Gain insights into frame rate overrides, viewfinder template breakdowns, and color grading techniques to preserve video quality. Perfect for content creators looking to elevate their video production skills and maintain a cohesive personal brand across platforms.

Start
Intro
File/project organization best practices + cameras
Sequence Panel Settings
How to record higher quality footage
Changing aspect ratios of videos
Editing videos for IGTV
How Alivia designs illustrations
Discussing textures and expressions to give more detail to a composition
Alivia edits photos for the video
Shortcut for rating photos in Lightroom
Using custom presets
Using “Override This Frame-rate”
Breakdown of the viewfinder template
Color Grading & Correction
Color Correction and preserving video quality