Creating Brand Identity for a Recycled Clothing Store - Part 1

Follow along with graphic designer and YouTube creator Paola Kassa as she designs a brand identity for a donation-based clothing store using Adobe Illustrator and Photoshop. Dive into the complete design process, including market research, mood boards, typeface and color selection, logo creation, brand marks, and mock-ups. Learn valuable insights on acquiring YouTube subscribers, creating custom fonts, choosing colors, designing business cards, and overcoming creative blocks. Gain practical tips on using Illustrator tools, aligning elements, and developing fictional design briefs. Watch as Paola shares her favorite projects and design techniques while offering advice for aspiring graphic designers.

Start
Intro of Paola
Project overview
Work begins in Illustrator
What is Paola’s go to tool for designing
Do you need to know how to draw to be a Graphic Designer?
The journey to acquiring a lot of YouTube subscribers
Paola’s experience with creating typefaces
What is Paola’s favorite part of her design process?
A preview of Paola’s custom font
Paola’s favorite Illustrator tools
How does Paola come up with fictional design briefs?
Choosing colors for the brand
Designing business cards
Paola’s favorite project she has worked on
Keyboard shortcut to lock and unlock guides
Advice for creating business cards
Recap of today’s work and overview of the plan for tomorrow
Tips for Aligning elements in your file
Dealing with creative block