Creating the Brand Identity for a Plant-Based Kitchen - Part 1

Watch a comprehensive Adobe Live session featuring graphic designer and illustrator Anika Aggarwal as she develops a brand identity for a plant-based kitchen promoting homegrown produce. Learn how to create a logo, define typography, and select colors using Adobe Illustrator in this first part of a two-part series. Gain insights into professional design processes, including project overview, moodboard creation, sketching, client communication, and logo stylization. Discover practical tips on using Illustrator features, accessing Adobe Fonts, dealing with creative blocks, and transforming assets into vectors. Benefit from discussions on design principles like the golden ratio and the true shape of letters, while exploring resources for mockups and font selection. Perfect for aspiring designers and those looking to enhance their branding skills using Adobe Creative Suite.

Start
Introduction of Anika
Project overview
Anika’s Resource pack
Reviewing project moodboard
Starting an Illustrator project
Reviewing project sketches
Sharing design variations with clients
Where can you find mockups?
What is the golden ratio?
: How to toggle on or off Scale Strokes & Effects
Dealing with creative block
How to set your guides to a different color
Stylizing your logo
Language support for Adobe Fonts
Accessing Adobe Fonts within Illustrator
The history behind the Oh No Type Co. name
What is the true shape of letters
Transforming assets into vectors