Creating Brand Identities from Start to Finish - Part 2

Dive into the second part of a comprehensive video tutorial on creating brand identities with R.k. De la Rosa from Simmer Studios. Learn how to develop unique brand elements using Illustrator and Photoshop, including mood boards, logo design, color palettes, typography, and mockups. Gain insights on font selection, designing stickers, using the Recolor artwork tool, and working with patterns. Discover tips for starting a design business, balancing client work with social media content, and building effective case studies. Explore the image trace tool, learn about working with mockups, and get advice on project organization. This in-depth session also features an Artist Spotlight on Jolo Arante and covers various aspects of the design process, from initial concept to final presentation.

Start
Intro of RK and recap of Day 1
Project overview
The project moodboard
Where does RK find images for moodboards
Choosing project colors
Choosing a font
Does RK design for liquor brands often?
Creating a wordmark
Does RK prefer designing Logos or wordmarks?
Transforming type
How did RK discover her design style?
Designing stickers with the shape tool
Using the Recolor artwork tool
Advice for font choices
Designing in CMYK vs RGB
Advice for using patterns
Using the image trace tool
Designing more stickers
Advice for starting your own business
How did RK get discovered?
How does RK balance client work and social media content?
Incorporating stickers into the design
Artist Spotlight: Jolo Arante
Advice for case study building
Working with mockups
Where does RK find great mockups
What is RK’s favorite part of the design process
Advice for organizing your projects
A recap of Day 2