Connect Your Cookie Consent Form with Google Analytics AllowAdFeature Flag

Learn how to connect your cookie consent form with Google Analytics' AllowAdFeature flag in this 45-minute tutorial video. Explore GDPR compliance for Google Analytics and discover how to programmatically enable or disable Advertising Features using Google Tag Manager. Follow step-by-step instructions to create a cookie consent form, set up a Google Analytics page view tag, build a first-party cookie variable, and implement a look-up table variable. Test your implementation and gain bonus GDPR tips to enhance your data collection practices while respecting user privacy.

- Intro
- GDPR Features to Enable in Google Analytics
- What is AllowAdFeature?
- How to Connect Cookie Consent Form to AllowAdFeature
- Make a Cookie-Consent Form
- Turn on Remarketing and Advertising Reporting Features
- Create a GA Page View Tag
- Build 1st-Party Cookie Variable
- Create a Look-Up Table Variable
- Apply Look-Up Table Variable Value in GA Page View Tag
- Testing
- Bonus GDPR Tips
- Summary