Comparing Data from Chatbot and Web Surveys - Effects of Platform and Conversational Style on Survey Response Quality

Explore the effectiveness of chatbots as a survey method in this 20-minute conference talk from the ACM CHI Conference on Human Factors in Computing Systems. Delve into a study comparing web and chatbot surveys, examining how platform and conversational style impact response quality. Learn about the application of satisficing theory to evaluate data quality, and discover how chatbot surveys can potentially overcome common response quality issues associated with web surveys. Gain insights into the effects of formal versus casual conversational styles on participant engagement and response accuracy. Understand the implications of conversational interactivity in chat interfaces and how chatbots can emulate aspects of human interviewer roles through effective communication strategies.

Comparing Data from Chatbot and Web Surveys: Effects of Platform and Conversational Style on ...