Communication with Your Customer in the Digital Age

Explore effective customer communication strategies in the digital era through this insightful 21-minute Web Summit talk. Gain valuable insights from Maria Hatzistefanis as she discusses leveraging social media for company growth, harnessing the power of YouTube, and utilizing celebrity connections. Discover the importance of authenticity in brand messaging, learn how to effectively target younger generations, and understand the role of influencers in connecting with consumers. Delve into successful marketing strategies for luxury brands and gain practical tips for navigating the new media landscape. Examine the speaker's experience with two distinct brands and her approach to YouTube channel management, providing a comprehensive overview of modern digital marketing techniques.

Intro
Welcome
How much has changed over the last 15 years
Why is your business so successful
Using influencers to connect with consumers
Authenticity
Luxury brands
Addressing the younger generation
Marketing strategy
YouTube
Two brands
Mrs Rodial
Experience From Use
New Media Business
YouTube Channel
Marias Tips