Cognitive UX - Using Cognitive Science and Psychology to Drive UX Design

Explore cognitive science and psychology principles to enhance UX design in this 36-minute Devoxx conference talk. Delve into how the human brain uses mental shortcuts to interpret complex information, leading to cognitive biases. Learn about System 1 thinking, Blind Spot Bias, and Fluency Heuristic. Discover visual hierarchy tools, design patterns, and the aesthetic-usability effect. Understand how colors prime emotions, metaphors in visual imagery convey meaning, and typefaces express character. Gain insights on avoiding dissonant and accidental priming, creating positive peaks, and reducing negative impacts in user experiences. Examine strategies for leaving memorable impressions, leveraging loss aversion, and creating emotional bonds through free trials. Explore techniques for generating FOMO using scarcity and countdown clocks. Conclude by addressing designer biases to create more effective and engaging user experiences.

Intro
System 1 usually wins the race!
Blind Spot Bias
Fluency Heuristic
Visual hierarchy tools
Design Patterns
Aesthetic-usability effect
Aesthetically pleasing design...
Colors can prime emotions
Metaphors in visual imagery
Typefaces can convey character
Avoid Dissonant and Accidental Priming
Creating positive peaks
Reduce the impact of negative peaks
Leave a memorable last impression
Loss aversion
Create an emotional bond with free trial
Create FOMO with scarcity
Create FOMO with a countdown clock
Designer Biases