CMO + CIO = Modern Customer Experience

Explore how the roles of Chief Marketing Officer and Chief Information Officer are converging in the digital age through this insightful Web Summit talk. Discover how MongoDB's CMO Meagen Eisenberg explains the evolution of customer experience, highlighting the importance of data science, marketing automation, and the Internet of Things. Learn about the impact of consumer control, relevance, and connectivity on modern business strategies. Gain valuable insights into successful marketing approaches, including social marketing and recommendations engines. Understand the significance of cross-departmental collaboration and its effects on manufacturing, customer service, and overall business operations through real-world examples from companies like Docusign, Virgin, and Charles Schwab.

Introduction
Meagens background
MongoDB
Heroes of marketing
Consumer control
Relevance
Internet of Things
Data Science
Marketing Stack
Marketing Automation
Social Marketing
Connectivity
Biking to work
Docusign
Virgin
Recommendations engine
Where to partner
Boche
Manufacturing
Customer service
Facebook the wall
Charles Schwab
United Airlines