Clash of Clans - Bigger, Better, Battle Pass

Explore the two-year development process behind Clash of Clans' Battle Pass in this 54-minute GDC Virtual Talk from 2020. Delve into Supercell's journey as Eino Joas discusses the introduction of Magic Items, Town Hall 12, Clan War Leagues, and the Gold Pass. Learn about the high-level goals of conversion and retention, understanding your game, being generous, and focusing on long-term strategies. Gain insights into the decision-making process and challenges faced during the implementation of these features in one of the most popular mobile games. Discover how Supercell aimed to create a bigger and better experience for Clash of Clans players through the Battle Pass system.

CLASH OF CLANS': BIGGER, BETTER, BATTLE PASS
INTRODUCING: MAGIC ITEMS
INTRODUCING: TOWN HALL 12
INTRODUCING: CLAN WAR LEAGUES
INTRODUCING: GOLD PASS
HIGH LEVEL GOAL: CONVERSION (+ RETENTION)
UNDERSTAND YOUR GAME
BE GENEROUS
FOCUS ON THE LONG-TERM