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Choice, Happiness and Spaghetti Sauce

Offered By: TED via YouTube

Tags

TED Courses Psychology Courses Critical Thinking Courses Consumer Behavior Courses

Course Description

Overview

Explore the fascinating intersection of consumer choice, happiness, and product development through a captivating TED talk by Malcolm Gladwell, author of "The Tipping Point." Delve into the food industry's quest for the perfect spaghetti sauce and uncover broader insights about human preferences and satisfaction. Gain valuable perspectives on market research, consumer behavior, and the complexities of decision-making in this thought-provoking 18-minute presentation that challenges conventional wisdom about happiness and choice.

Syllabus

Choice, happiness and spaghetti sauce | Malcolm Gladwell


Taught by

TED

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