Choice, Happiness and Spaghetti Sauce

Explore the fascinating intersection of consumer choice, happiness, and product development through a captivating TED talk by Malcolm Gladwell, author of "The Tipping Point." Delve into the food industry's quest for the perfect spaghetti sauce and uncover broader insights about human preferences and satisfaction. Gain valuable perspectives on market research, consumer behavior, and the complexities of decision-making in this thought-provoking 18-minute presentation that challenges conventional wisdom about happiness and choice.

Choice, happiness and spaghetti sauce | Malcolm Gladwell