Storytelling & Empathy in a Purpose-Driven Economy

Explore a powerful storytelling methodology developed through documentary filmmaking to foster empathy and create emotional connections with audiences in this one-hour SXSW 2019 conference talk. Discover how brands can authentically convey their purpose and engage consumers emotionally as filmmaker and Creative Breed founder Cheryl Miller Houser shares insights on purpose-driven marketing. Learn about the importance of featuring real people, embracing risk, and showcasing struggles and triumphs to create relatable content. Gain valuable tips on incorporating travel, providing calls to action, and leveraging sacrifice in brand narratives. Conclude with an audience Q&A session to deepen understanding of empathy-driven storytelling in the modern economy.

Intro
Studies on PurposeDriven Brands
Feature People
Risk of Failure
Travel
Empathy
Viewers relate
Storytelling and empathy
Yeti
Airy
Struggle Triumph
Provide a Call to Action
Nikes Sacrifice
Audience Questions
Question