Chairman of the Bored

Explore the critical importance of brand bravery in today's world through this insightful 16-minute conference talk by Chris Moody, Creative Director & Global Principal at Wolff Olins. Delve into the evolving landscape of branding, creativity, and customer-centricity as Moody shares strategies for keeping creativity fresh and making brands stand out. Learn about innovative approaches like branding at midnight and crowdsourcing, and discover how the role of brand creators is shifting from authors to contributors. Gain valuable insights to help your brand make a bold impact in an increasingly competitive marketplace.

Introduction
Branding
Creativity
Keeping creativity fresh
Standout
Customercentric
Branding at midnight
Crowdsourcing
Shifting from authors to contributors