Lessons Drawn From Cybersecurity in the Rise of Privacy Tech

Explore lessons drawn from cybersecurity in the rise of privacy tech through this 52-minute conference talk from BSidesLV 2021. Delve into the distinctions between security and privacy, various types of privacy technology, and the evolving landscape of privacy in business. Gain insights on compliance transparency, the relationship between privacy and product excellence, and strategies for bridging gaps in the field. Examine the overlap between privacy and security, and learn how sales are fundamentally about relationships. Discover common public relations lessons from cybersecurity, including the importance of balancing external and internal narratives. Understand how to teach startups to embrace accountability and explore the growing privacy tech community. Engage with a Q&A session covering topics such as technical credibility, privacy washing, and marketing strategies in the privacy sector.

Intro
Welcome
Introductions
Security vs Privacy
Introducing Michelle
What is privacy tech
Other types of privacy tech
Business Roundtable
Shareholders
Privacy Left
Compliance Transparency
Privacy is synonymous with product excellence
Bridging gaps
Privacy is about sharing
Privacy and security overlap
Sales are about relationships
Not all privacy pros are equal
Common PR lessons from cybersecurity
External vs internal narrative
Teaching startups to embrace accountability
The privacy tech community
Mels magic
Last words
Contact Mel on LinkedIn
QA Session
Technical Credibility
Privacy Wash
Marketing Fluff
Conclusion