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Celebrities Redefining Cannabis Entrepreneurship

Offered By: SXSW via YouTube

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SXSW Courses Entertainment Industry Courses

Course Description

Overview

Explore the intersection of cannabis entrepreneurship and entertainment in this 36-minute SXSW 2021 conference talk. Dive into discussions with industry powerhouses Berner, Al Harrington, Flo Storch, and Eric Hammond as they address the challenges faced by original cannabis entrepreneurs in a market dominated by multi-state operators. Discover how leading cannabis brands are partnering with high-profile entrepreneurs to challenge social and economic disparities. Learn about the evolution of cannabis culture, consumption, and branding, including the impact of movements like "Cookies." Gain insights into the future of the cannabis industry, the importance of helping others, and the role of female entrepreneurship in shaping modern cannabis companies. Understand how the convergence of entrepreneurship and entertainment in the cannabis sector is driving real social change and redefining the industry landscape.

Syllabus

Intro
Cali Sweets
Burna Boy
NBA
Cannabis Culture
Cannabis Consumption
Cannabis Brands
The Cookies Movement
The Future of Cannabis
Helping Others
Modern Cannabis Companies
Whats Next
Female Entrepreneurship


Taught by

SXSW

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