Capital One Logo Redesign with Indika Jayatilake

Watch a detailed video review of an unofficial Capital One logo redesign by talented Sri Lankan designer Indika Jayatilake. Explore the research, process, and rationale behind Jayatilake's reimagining of the financial institution's visual identity. Gain insights into logo design principles, brand evolution, and the importance of originality in corporate branding. Follow along as the designer presents his creative journey, from initial concept to final execution, and compare the before and after results of this educational redesign project.

- Start.
- Why redesign the capital one logo?.
- Capital One COPIED someone else’s logo.
- Capital One logo process time-lapse.
- Indika’s presentation deck.
- Indika’s final logo.
- Before and after.