Built for Profit, Repurposed for Research - Using Advertising APIs to Collect Social Media Data

Explore innovative techniques for leveraging advertising APIs to gather social media data for research purposes in this comprehensive conference talk. Discover how audience estimates from platforms like Facebook can be repurposed for remote social sensing and population mapping. Learn about projects utilizing this data to monitor international migration, map poverty, and track digital gender gaps. Gain insights into the opportunities and challenges of using audience estimates across various social media platforms, including Instagram, Snapchat, Twitter, LinkedIn, Google, and Weibo. Understand the methodological approach and its potential to complement existing data collection methods in social research. Delve into data visualizations, case studies, and discussions on the implications of using commercial data for academic and policy-oriented research.

Intro
You are the product
Data visualizations
LinkedIn
Homework
International Migration
Facebook Data
Colombia Data
Social Economic Situation
SocioEconomic Situation
Poverty Mapping
Wealth Wealth Index
How well does it work
Demographic disaggregation
Data independence
Tracking digital gender gaps
Digital Gender Gaps
Digital Gender Gap Models
Data Sources
Discussion
Reflections
Better data will lead to better decisions
Special track at ACM Goodity
Questions and discussion
triangulation of different sources
collecting historical data