Building with Empathy - Creating User Connections in Product Development
Offered By: Android Developers via YouTube
Course Description
Overview
Explore the importance of building empathy with users in product development through this 33-minute conference talk from Playtime San Francisco 2017. Discover how creating emotional connections can lead to increased user forgiveness and loyalty, exemplified by the fact that 80% of Roomba owners name their devices. Learn from industry experts at HOOKED, Poncho, and Google as they discuss strategies for building empathy, making product tradeoffs, and measuring emotional satisfaction. Gain insights into the challenges of tracking emotional quotient (EQ) in product development and hear how leading companies are addressing these issues. Featuring speakers from Google Play, HOOKED, Poncho, and Google Empathy Lab, this talk provides valuable perspectives on incorporating empathy into the product development process.
Syllabus
Building with empathy - Playtime San Francisco 2017
Taught by
Android Developers
Related Courses
Gestión de marca y productoIE Business School via Coursera Implementing Customer Insights for Your Business
Delft University of Technology via edX Marketing Mix Fundamentals
IE Business School via Coursera Marketing Strategy Capstone Project
IE Business School via Coursera 国际市场营销学 | International Marketing
Peking University via edX