Building Better Communication for Kubernetes Contributors with Marketing

Explore the intricacies of effective communication within the Kubernetes community in this 28-minute conference talk from KubeCon + CloudNativeCon Europe 2021. Discover how the Upstream Marketing Working Group has developed practices, channels, and bots to unite contributors across the Kubernetes ecosystem. Learn about multichannel communication strategies, including the four types of messages and various discussion channels. Gain insights into storytelling techniques for writing compelling narratives, structuring blog posts, and collaborating with the Blog team. Delve into the technological aspects of communication, including Slack and Twitter bots that enhance community engagement. Understand how to leverage marketing practices and YAML-based tools to improve communication within the Kubernetes project. By the end of this talk, grasp the vision of the Upstream Marketing Working Group and discover ways to contribute to this collaborative effort.

HELM
Telling Contributor Stories
Getting Started
Mapping Communication
Kaslin Fields
Contributor Marketing
Where Do Stories Come From?
Tell Us Your Story
Submit An Issue!
For Example...
Talk to SIG-Chair(s)
Write Up A Draft
PRs & Reviews
Publish!
Stories by Request - Strategy
How Do Tweets Work?
Rajula Vineet Reddy
Communication through bots
Twitter bot workflow!
Slack Announcement Bot
Upstream Marketing Wins
Today's Story
The Future TM
Bots Connect Dots