Building a Winning Brand - FanDuel in Conversation
Offered By: Collision Conference via YouTube
Course Description
Overview
Explore the evolution of FanDuel's brand in this 18-minute conference talk from Collision Conference. Gain insights into the company's rapid growth, controversies, and potential merger with DraftKings as Nigel Eccles of FanDuel engages in a conversation with Kurt Wagner of Re/code. Delve into topics such as FanDuel's business model, the opportunity in the market, social media strategies, and fan engagement across various sports leagues including NFL, NBA, and MLB. Discover how FanDuel caters to millennials, leverages NFL data, and navigates the challenges of seasonal versus daily fantasy sports. Learn about America's fastest-growing tech conference, Collision, and the team behind Web Summit who created this event.
Syllabus
Intro
What is FanDuel
The opportunity
More social
Social media
Business model
Seasonal vs daily
NFL
Millennials
NFL data
Fan engagement
NBA
MLB
Taught by
Collision Conference
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